We know that having depth in your customer base is ESSENTIAL. If you work as a plumber for a plumbing company then it’s not really your job to worry about building a customer out of a lead, but it’s about building a rapport and a trust with the customer you will ultimately converse with in the flesh, when the job comes to be done. So here are some of our top tips to build a friendly, yet trustworthy rapport with a customer.
1. Demonstrations of previous work
If there’s one thing that will make a potential client into customer is to show them your previous work (through pictures, video, social media, etc…). This will not only show that you are a competent plumber but also can be trusted to do a job properly and you have pride in your work.
2. Social Media reputation
Firstly, if you don’t have your services as a sole-trading plumber advertised on Facebook, Twitter, Instagram etc… Then please do so. This can not only act as your portfolio that we mentioned in the previous point, but other customers can leave reviews of your latest work as well as tag you in posts where someone needs a plumbing & heating expert, through a simple recommendation.
3. Go to breakfast mornings & trade days
These are perfect networking events, not only to meet other like-minded plumbers and get your hands on some bargains but also here, you can build yourself a supply chain from merchants and other folk in the trade who may be looking to sub-contract your time as a plumber for an electrician, or construction worker who may need a plumber on-site.
This one’s a simple one; basic politeness and flattery will get you anywhere and everywhere, just so long as you are sincere about it and not clearly putting on a front, don’t be THAT guy. You’re supposed to be someone they can count on in emergency to be supportive and efficient, so it only makes sense that you show them your professionalism in your approach to problems… as well as your friendliness and manners.
5. Get listed
Nothing will instil trust in your services as a plumber, than being listed on the relevant listing websites and gaining a whole host of top reviews. Being on a site like Check-A-Trade or Rated People offers a huge advantage over a tradesperson that isn’t listed. Afterall, they could be just any old cowboy, just like you could be any old cowboy. But not now, because you’re listed in all the right places and have reviews that tell the world that you are the real deal!