Remember how back in the day everything was spread from word of mouth and your work’s reputation? Remember how you had to be good at your job and then (and only then) did you get recommended for work? Well … The days of word-of-mouth and the odd leaflet are over. Everything is done online these days, from your tax returns, to your shopping and that is slowly becoming the reality of people. People are becoming digitalised, placing profiles of themselves on apps and services known as social media. Social media sites (like Facebook, Twitter and Instagram) are more popular than ever and not even a recent data scare with Mark Zuckerberg wasn’t enough to turn off 90% of the 1st world population from using Facebook. Facebook doesn’t just have people’s profile’s on there but also business accounts (like ours… check it out here: https://www.facebook.com/HPSMerchant/).
Now that the shameless plug is out the way, how is social media changing plumbing? Well more and more plumbers are becoming tech savvy as the younger generations come through and they post their services, prices and some of their work online… This becomes easier to find for the majority of people, rather than looking for a plumber out on the street, or asking your entire neighbourhood which plumber is best to use. If that wasn’t enough, they can also be rated out of five stars and people can leave comments about their behaviour, professionalism, and the quality of the job, so it’s not like you can get away with being terrible through social media either. Once people see that your account is verified, they’ve seen some photos of your work and read a couple of reviews (and they are all good) then you have yourself a customer.
It’s these new tech savvy plumbers and those that hire digital agencies to establish their online presence that get the majority of the local work as people on social media can share other pages or pictures and tag that plumber in, allowing a whole new person’s entire friend list to be witness to the work, then they’ll think “wow that guy’s work is great, I should bookmark his page so if I ever need any plumbing done, I know I can trust that guy”. And that’s all it is with social media – It seems more legitimate and therefore is easier to get someone hired quicker.
At HPS we have a couple of social media accounts, you can find our Twitter account: https://twitter.com/HPSMerchant and our Facebook account: https://www.facebook.com/HPSMerchant/. Hopefully you’ll find some really good content, plumbing banter and some wonderful plumbing mishaps to laugh at.